Major Themes Covered by the Media

 

Rank

Themes

2017

2016

Canada

World

01

Sports

17.23%

17.09%

12.18%

12.14%

02

Current and Legal Affairs

11.93%

13.24%

7.03%

8.01%

03

Federal Politics

10.63%

8.61%

13.14%

13.46%

04

Provincial or Regional Politics

9.59%

10.67%

10.84%

9.65%

05

Local or Regional News

8.62%

9.78%

11.13%

5.43%

06

Cooking

7.03%

6.03%

5.86%

6.58%

07

International

6.17%

4.09%

7.19%

10.35%

08

Business and Economy

5.42%

5.88%

9.57%

9.52%

09

Arts and Entertainment

3.86%

3.89%

4.16%

4.38%

10

Technology

3.23%

5.02%

4.19%

4.18%

11

Traffic

2.94%

2.13%

0.49%

1.51%

12

Automotive

2.75%

2.61%

2.06%

2.84%

13

Health

1.82%

1.62%

1.42%

1.99%

14

Environment

1.77%

2.04%

1.18%

1.63%

15

Weather

1.22%

1.16%

0.66%

0.56%

16

Education

1.19%

1.00%

0.40%

0.19%

17

Life / Home

1.01%

1.19%

1.26%

1.38%

18

Oil Prices

0.64%

0.98%

0.68%

0.78%

19

Offbeat News

0.62%

0.65%

0.66%

0.64%

20

Nationwide News

0.60%

0.71%

3.13%

-

21

Elder Care

0.17%

0.23%

0.08%

0.11%

22

Poverty

0.16%

0.12%

0.11%

0.32%

23

Aboriginal Issues

0.12%

0.11%

0.21%

-

24

Child Care

0.11%

0.10%

0.12%

0.18%

25

Autres

1.17%

1.05%

2.25%

4.17%

Rank

Themes

2017

2016

2015

2014

01

Federal Politics

13.14%

12.13%

13.25%

10.72%

02

Sports

12.18%

11.21%

11.01%

12.33%

03

Local or Regional News

11.13%

7.28%

7.61%

7.93%

04

Provincial or Regional Politics

10.84%

11.08%

7.61%

11.25%

05

Business and Economy

9.57%

10.08%

9.20%

9.05%

06

International

7.19%

8.17%

7.04%

7.94%

07

Current and Legal Affairs

7.03%

6.11%

6.39%

6.39%

08

Cooking

5.86%

6.04%

5.24%

5.84%

09

Technology

4.19%

4.54%

4.67%

4.68%

10

Arts and Entertainment

4.16%

5.01%

4.88%

4.78%

11

Nationwide News

3.13%

4.01%

5.02%

4.07%

12

Automotive

2.06%

2.99%

3.29%

3.33%

13

Health

1.42%

1.95%

2.02%

2.02%

14

Life / Home

1.26%

1.47%

1.64%

1.53%

15

Environment

1.18%

1.35%

1.66%

1.46%

16

Oil Prices

0.68%

1.04%

1.05%

1.04%

17

Weather

0.66%

0.79%

0.63%

0.71%

18

Offbeat News

0.66%

0.66%

0.86%

0.43%

19

Traffic

0.49%

0.76%

0.91%

0.88%

20

Education

0.40%

0.53%

0.15%

0.16%

21

Aboriginal Issues

0.21%

0.07%

0.06%

0.06%

22

Child Care

0.12%

0.14%

0.15%

0.15%

23

Poverty

0.11%

0.12%

0.14%

0.13%

24

Elder Care

Elder Care

0.10%

0.09%

0.09%

25

Other News

2.25%

2.37%

2.01%

3.03%

Rank

Themes

2017

2016

2015

2014

01

Politics (National)

13.46%

12.37%

13.25%

11.93%

02

Sports

12.14%

12.28%

10.5%

11.22%

03

International

10.35%

11.18%

10.11%

10.87%

04

Politics (Local)

9.65%

8.41%

9.05%

9.46%

05

Business and Economy

9.42%

12.34%

9.62%

11.58%

06

Current and Legal Affairs

8.01%

7.77%

6.14%

8.07%

07

Cooking

6.58%

4.91%

5.16%

5.16%

08

Local or Regional News

5.43%

6.23%

8.03%

7.65%

09

Arts and Entertainment

4.38%

6.42%

5.04%

6.42%

10

Technology

4.18%

4.44%

5.00%

5.11%

11

Automotive

2.84%

3.19%

3.07%

3.65%

12

Health

1.99%

2.25%

2.15%

2.19%

13

Environment

1.63%

1.36%

1.42%

1.33%

14

Traffic

1.51%

1.44%

1.62%

1.45%

15

Life / Home

1.38%

1.44%

1.25%

0.88%

16

Oil Prices

0.78%

1.01%

1.00%

0.98%

17

Offbeat News

0.64%

0.62%

0.52%

0.48%

18

Weather

0.56%

0.44%

0.48%

0.31%

19

Poverty

0.32%

0.26%

0.47%

0.27%

20

Education

0.19%

0.14%

0.10%

0.12%

21

Child Care

0.18%

0.10%

0.23%

0.09%

22

Elder Care

0.11%

0.09%

0.07%

0.07%

23

Other News

4.17%

4.27%

2.78%

2.28%